Adam Lashinsky's dispatches on finance from the West Coast
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May 25, 2007, 3:22 pm

Will grown-ups use Facebook?

I didn’t attend Zuckfest in San Francisco Thursday. (I was busy, not uniterested.) But I did read David Kirkpatrick’s comprehensive report on what Facebook is up to with its new platform concept, as well as a whole bunch of other descriptions of the attempt by CEO Mark Zuckerberg - whom I’ll always remember for his one-of-a-kind business card - to create Macworld-like drama the way Apple (AAPL) CEO Steve Jobs does. (Particularly worth reading is a contrarian take by paidContent.org that throws a fair amount of cold water on Facebook’s dramatic announcement.)

What interests me here is whether anyone over about 25 will really use Facebook, including folks who use it in college and then go out into the real world. Last fall, when Facebook started expanding to allow corporate e-mails to be used to establish accounts (around the same time the company reportedly turned down a billion-dollar offer to be bought by Yahoo (YHOO)), I asked Facebook to start one for Fortune’s editorial employees. I then invited everyone on staff to be my “friends.” Three accepted, and I’m not naming names, nor did I take the rejection personally. It was more that no one seemed to care. Since then I’ve been steadily getting invitations from all over the place for people to be my “friends,” many from people I’ve never met or met only once. My hunch is that adults are finding out about Facebook and then inviting everybody they can think of. But will they actually visit the site and see who is “poking” them? I seriously doubt it. I don’t use LinkedIn much either, but I know that lots of people do, and I understand why: It’s got content that helps them do their job. And even then, it’s not like you’re going to spend a ton of time on LinkedIn, the main premise behind Facebook and News Corp.’s (NWS) MySpace. Professionals get in and get out. They’re too busy to do otherwise.

(Will adults use Facebook? Have your say in this poll.)

I’m 31, frequent user of LinkedIn, but I have been avoiding joining MySpace. My husband is in grad school and just invited me to join facebook. After reading your article I tried it out and started a profile. No one from my year of high school is even in facebook. To join some kind of network thingy they have you have to have an email address from that university! It has been 10 years since I have had an .edu email addy. I am not about to try to track down an alumni address just to get access to something I am not sure people I have known are even using! Seems like overall they have a good idea… Linked in with more features, but while 50% + of the people I work with and used to work with are on LinkedIn, only my hubbie is on Facebook. I know what he is interested in already, I don’t need a website for that.

Posted By Wendy, Portland, OR : May 29, 2007 4:57 pm

Here’s a Gen Y’er that thinks Facebook is too pretentious. I’ll take MySpace’s “total access” to Facebook’s ivory tower any day.

Posted By Sean Maloney, Houston TX : May 29, 2007 3:36 pm

Kirkpatrick’s story on the announcement and the overall mission of Facebook nailed it.

Personally, as a Generation Yer, the story hit pretty close to home. The whole story of Facebook really defines our generation and

I’m telling you first hand; the college crowd isn’t going to leave… Like many college alums I have started to dabble in other social networks for “professionals” like LinkedIN, but Facebook keeps pulling me back. Why?

Because it’s about cultivating relationships with people I already know and have shared 3:00 a.m. bleary-eyed discussions with. Like Kirkpatrick duly noted.

Slowly after some time the college crowd will start to go back less frequently but they will still check-in from time-to-time and the next generation of college and high school students will carry the torch.

I was graduating as an undergraduate when Facebook first came to my university and it instantly took off.

The funniest thing is that the class that graduated ahead of me has no idea what the Facebook phenomenon really is.

Just one year difference and they don’t understand how closely entwined Facbook became in everyday College life.

From organizing parties & fund raisers, sharing pictures, stories, declaring relationships and viewpoints, defining myself, letting me know my friend from abroad was having their birthday, letting people know where I was; it became a daily part of my life.

In truth these days, it’s like waking up in the morning and reading an online newspaper about what is going on across your “Friend’s World.” That’s what the feeds have enabled.

Yeah, it started out as a great hook-up tool for frat brothers but it has evolved into so much more. That’s why this announcement from Zuckerberg didn’t catch me off-guard at all.

Involving your friends in everything you do online; is what Facebook has already turned into. At least in my social circles…

Facebook is going to end up being Microsoft’s best move of the decade because I truly believe Facebook will far surpass Myspace in the next couple years and become a company that is mentioned in the same breath with the likes of Yahoo! and Google.

I truly enjoyed his piece. As long as Zuckerberg doesn’t let the site become overly commercial and sticks to the mission of “growing your relationships online with old and new friends” Facebook will be the company that we are talking about in the next decade.

“I Googled it” and “I Facebooked him” will be synonymous phrases in all social circles..

Posted By Kyle, Boston, MA : May 29, 2007 2:38 pm

I too was a senior in college when Facebook launched, and it has become an increasingly useful to me since then. What better way to keep up with friends from high school, college and the “real world” all in one place? It’s also a great way to find links to people you’ve recently met — your friend from elementary school lived down the hall from me in college, etc. Poking is definitely not the attraction — I check it to see that a friend from high school I’ve lost touch with is moving to London and that another recently got married (pictures included, of course).

I don’t think many “older” folks will join because the people they want to keep up with aren’t on there in critical mass. But for us Gen Yers (per Nadira Hira’s great cover piece this week), it’s convenient, on-demand and as unobtrusive as we choose.

That said — Adam: I just friended you.

Posted By Alex G., New York, NY : May 29, 2007 11:43 am

I was a senoir in college when facebook first launched. Since then all of my friend have graduated and facebook has become the best way to keep track of people scattered across the country and th globe. Because the contact information on face book is maintained by its owner it is nearly always up to date and you are notified immediately if some information changes. I think that as more and more students graduate who use facebook in college it will become more and more popular. I don’t think many adult will join facebook who graduate from college 10 years ago, because very few of their peers use to site. The value of the network to them is minimal.

Posted By George, New York, NY : May 26, 2007 5:46 pm
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Adam LashinskyWall Street watchers think of capital markets and financial players out west as being on the "other" coast. That's not how it's viewed in the Pacific time zone. From the venture capitalists of Sand Hill Road to the bond kingpins of Orange County to the corporate finance department at a certain software company in Redmond, Wash., there's plenty going on "out there." Adam Lashinsky should know. A native of Chicago, he has covered West Coast finance for a decade, with an emphasis on money matters in Silicon Valley. If it involves money and it's happening west of the Mississippi, look for it in Go West.
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